Creative Branding
You Are You!

I struggled with this for a while, I really did. Ever since I started researching how to start my own business, one word surfaced again & again…professional. And the way professional was described it ended up equaling serious, boring & calm. I envisioned my future website being in corporate grey & business suit black. This made things really hard on me…I’m fond of color combos like lime green & purple, or turquoise & brown, or punching up my black with some red. I’m not calm (especially after too much coffee!), and I’m definitely not serious. Oh I’m serious enough if I need to be, but life doesn’t always require serious now does it?

My heroes are Abby Sciuto on NCIS, Penelope Garcia on Criminal Minds & Claudia Donovan of Warehouse 13. You just learned a lot about me right there…you now know that I’m quirky, offbeat & I like geeky sci-fi shows. And here’s another fact about me…I’m fond of smiley faces. 🙂 A month ago, I would have typed that smiley face, and then backed off & deleted it. After all it’s not professional. But then I had some flashes of realization while surfing people I want to work with & people I find inspiring.

  • Katrina Sawa‘s testimonial page includes a line where someone refers to her as “serious and fun”. That’s perfect!!!
  • Erin M. Gile‘s page used to mention “spontaneous haircuts, gummy bears + glitter.” How can you not love her?
  • Pioneer Woman‘s recipes all ooze quirk & fun. She jokes about Hail Mary’s before putting butter in her food, and tells you to add whatever spices make your skirt fly up. Love that!!!

There’s so many more sites I could show you, but the point is this: It’s okay to be yourself! Did you just cringe? No seriously, come back, it’s okay I promise. Not only will you feel better being who you are, but your passion will come through so much more authentically. Additionally, it’ll be easier to maintain consistency throughout your business because you won’t have to remind yourself of what your brand is. This is probably super obvious to most of y’all, but if this helped you at all, or if you have more thoughts to add, please drop me a line. I don’t bite, but I’ll definitely reply.

I leave  you with the wise words of Dr Seuss: “Today you are You, that is truer than true. There is no one alive who is Youer than You.”

If you’re not totally in love with how your brand is represented, contact me! We can get you rocking your business, as yourself!

Enhanced by Zemanta